Thursday 7 May 2009

Optix: Bontrust “Geldvermehrung”


This is a fantastic advert that I am very jealous of! When I was researching for my adverts for Barclays I had the idea of producing an animation using money and pound notes, but I fairly quickly dismissed it thinking it would be too hard to produce.
Optix however didnt and have created this magnificent origami world of money, the idea is to show the increase of money on the international market in connection with some kind of sexual relation! It works really well, especially with the change of music, the idea is great and well executed with the dollar bills, english sterling and chinese yen(?) representing the 3 figures. I'm just gutted I didnt think of it first!!!

http://motionographer.com/theater/optix-bontrust/

Wednesday 6 May 2009

Bloc Party - One Month Off



This is a great music video that inspired me to use fairy tales in my final major project, it is by a studio called Team DADDY and according to their site it only took two weeks to make! the idea is great and they have very cleverly comped over the top of Ray Harryhausens footage, creating a whole new feel and meaning to the cartoons. This video also reminded how cool the old fashioned Mother Goose cartoons were, all of which were painstakingly stop motioned by the master Harryhausen! I love old fashioned grainy look of the video too even though it has been modified in 2008.

Tuesday 5 May 2009

Mcdonalds Chicken Legend with Bacon


Chicken Legend with Bacon from McDonalds




I have added this video to my blog because of the brilliant way in which it creates a simple bike ride scene in the most amazingly complicated way, it uses a cyclist that is static and the scenery moves around him to create the illusion of movement, it is a method that is usually used digitally in '2.5d' to fake the illusion of perspective, and as I have actually used this technique in my 'wolf' scene, this just shows me how much work I would have had to have done if I chose to do it for real! Although I would love to do a project like this for real in the near future definately!

Voiceovers ltd


As I was getting near the final stages of producing my adverts, I realised that I needed to get the voiceover done to accompany the sound, I already knew what my script would be as my whole idea has formed from my strapline "Get protected from the unexpected" I attempted to record it myself but was not impressed with the sound quality of my equipment and most of all not impressed with my voice on tape! so I decided that I was going to need to bring in a professional voiceover artist to perform it. I searched the net for agencies and listened to the samples they had to offer. I found one company that was based in the UK (Plymouth to be precise) called Voiceovers ltd. Hoping that it would 'do what it says on the can', I rang them up and spoke to one of their staff called Paul, I explained my project and that I was looking for a female, english, 20-40's, no strong accent, voiceover artist to perform my script and suggested a few names that I liked from the samples on their site. He said he would find out who was available straight away and that all I needed to do was send over an email of my script/needs to them.
About an hour later I was emailed back by Paul who said there was a woman available that afternoon, who had alot of experience and sent attached a sample. It was just what I was looking for so we agreed the fees and gave them the go ahead, later that day I received an email with the finished product attached in mp3 format (which I had asked for)
As I listened to it I found she had repeated it 3 or 4 times in slightly different accents/emphasise, although the first one she did I thought was the best. I have now added the voiceover to my adverts and it really does bring them to life, and makes them feel an awful lot more professional than if I recorded them myself, this has also taught me that subcontracting parts of your project out can be very beneficial, not only in proffesionalism as that would be how you would do it in a real brief, but in timescale too. Overall I found the service from Voiceovers ltd fantastic, very quick, helpful and professional and I would definately recommend anyone else to use them and would probably use them myself again too.
www.voiceovers.co.uk

Practitioners Report - Damien Gascoigne and Gillian Blease

For this section of my blog I am going to compare and contrast the processes and practices of two design practitioners who both gave lectures at Stockport College, they are Damian Gascoigne and Gillian Blease.

I chose these two because I felt they gave two of the best lectures over the past academic year, I thought they had great styles and relevant pieces of work and I thought they had a lot of interesting points to say. Gillian Blease was on the 17th October and gave a very professional and down to earth lecture and Damian Gascoigne was on the 13th March and gave a very funny and informative performance.

The first similarities I picked up upon from the two practitioners were their backgrounds, where they both came from print based design courses; Gillian Blease took a Typography course here at Stockport college before moving on to MMU to study a foundation in Art and Design. After completing this she headed to Newcastle University to concentrate mainly on Fine art.

Damien Gascoigne studied graphic design at Kingston polytechnic in 1984 (and later went back to lecture there on animation) but when he finished and worked as an illustrator for 5 years he decided that unlike Blease, he wanted to move into moving image. In a way I have taken a similar path to Damien because I started out in graphic design too but felt I wanted to move into moving image as I found that more exciting and interesting.


After her education Gillian spent 6 weeks living in Japan that she said highly influenced her work, and then moved to London to try and make a name for herself and managed to get a contract job working freelance for the guardian thanks to the help of ACME, which is a support group for artists looking for residency in London.

Gillian explained in her lecture that sometimes collaborating with different people on projects sometimes leaves you with no creative freedom as she found from working on the South Bank Literature Festival in which she says she "felt like a puppet" because the creative team already had a strict idea of what they wanted. I similarly have come across this problem first hand in my old job producing posters and magazine layouts for a company that already had (very dated) set templates for how they wanted things to look. I found that you just have to accept the fact and just do the work how they want it, even if you think it looks bad!


Similarly Damien Gascoigne worked as a freelance illustrator, but unlike Blease who liked working alone, he missed the buzz and dialogue of working in a team so after that he moved in to animation and worked as a freelance director for the company Picasso Pictures. He mentioned that after 25 years working for himself, he wouldn’t be able to adjust to working for someone else. I think this is an interesting issue that I need to think about for my career because I have thought about trying to go along the freelance director route but I think I wouldn’t be able to do that straight away, I would definitely need to get a few years experience under my belt first, also I would rather work with other people in a studio like Gascoigne does at Picasso Pictures because I think working with others around you is more productive and more influential as people can comment and give advice on things.


The two lecturers process of researching and finding inspiration also shows some similarities, Gillian mentioned that over the years she has collected a ‘library of visual information’ that she stores in big filing cabinets in her studio, and uses it for references when she needs inspiration.

Gascoigne has a wonderful way of finding and collecting inspiration as he refers to it as ‘working without working’ he says that something interesting happens all the time and that he just takes in ‘life’ all around him. He loves taking photos and especially loves drawing and doodling things in sketchbooks and notepads, he says he keeps a post-it pad by the phone because it is interesting to see what you doodle when you are not concentrating on it! And also he loves watching people, especially their hair, and their posture! He mentions that these features are very important in character design which I fully agree with after doing my project using little cartoon characters.


I thought it was really interesting to find out how professional designers do their research as it is something you don’t usually get to see, and I always thought that when I finished college and university I wouldn’t bother keeping and compiling research because you don’t exactly get marked on it like when you are on a course, but recently, especially after hearing Gillian and Damien talk about their methods I feel I will try and do more and be inspired by Gascoigne to make sketchbooks full of my random thoughts and doodles as you never know when they could come in useful.


Both Damien Gascoigne and Gillian Blease have picked up awards for their work along their careers, Damien’s filmCareful(2005) won first prize at the London Animation Festival (2006) and was shortlisted for best film at numerous other festivals including the Australian International Film Festival in Adelaide.

Blease won a competition for her piece "lists found" that won her her very first computer and which meant she could learn and experiment using the program Adobe Illustrator. Her progression from fine art/illustration to more digital inspiration spawned from this and I think definitely in a good way, and has got her commissions with big name brands like Barclays, Waitrose and the Guardian.


Where Gillian Blease liked to produce images using the computer, with a smooth, colourful and simple style, Gascoigne had a different view on how he produced his work he says “A computer never gave me an idea!” and likes to use hand drawn methods as much as possible in his work. I personally like to use both of their styles in my work, possibly because I don’t know what my distinctive ‘style’ is yet or maybe just because I like producing a range of different things that have different feels to them. I don’t think either of their work is better than the others because they are so different, they are both very good at what they do.


I think that overall I have compared and contrasted the practices and processes of the two designers, I have found that even though they may have ended up in different fields of design they both generate idea's using very similar methods, and that the way they execute those ideas are very different. I was very impressed with both lecturers and I think I have absorbed some of the knowledge that will help me in my researching and production and making decisions in my career also.

Saturday 2 May 2009

Saw this and thought of Jordan!

Just found this animation on Nizmlab.com, it is french and has subtitles but you can make out what it is going on about without them. It shows a day in the life of an ordinary man going through his daily routine whilst encorporating his favourite drink into everything he does. I think it is really funny, especially at the end when he starts to lose it! The animation style is nice and I like the way it uses coffee stains to make up the textures towards the end.

Friday 1 May 2009

Midea Effects

Came across this company on vimeo, from Brazil they have a great selection of work, and there information on the profile says (Translated from portuguese!):
"The MidiaEffects is a studio of digital convergence that initiated its activities in year 2000. We are specialized in Web, Video, Finishing, New Medias, In - He measured and what plus you he can imagine. By the way imagination is what better it defines the MidiaEffects."

Continuidade (Continuity) from midia effects on Vimeo.



This is one piece they have produced called Continuity, from what i gather it is a promotional piece, I really like the pace and flow of the animation and really matches well with the music.

Lar Emanuel Carreteiro Beneficente from midia effects on Vimeo.



Here is another piece they have done that strangely I dont think works that well! I am not sure what it is advertising because its in portuguese but I believe that just from the visuals and sound effects of an advert you should be able to get an idea of what it is advertising, with this I have no idea! also I dont think that the mixture of styles works either, the 3d sections work well but then suddenly they have decided to use a 2d crayon drawn style sky that I think looks really out of place. I think this is somehing to watch out for in my own work because I always like to see if there are ways of using multiple media methods in one piece but after seeing this I will definately try and be more aware of what works and what doesnt.