Toshiba Timesculpture

This advert interests me because of the technique it uses to shoot it. It is the same technique used to shoot the 'Neo bullets' scene in the Matrix, and uses a room full of cameras creating a 360 degree view on a rig of scaffolding. The advert works really well with the white crisp room and the colourful people moving around in the middle, there slogan is redefining the way you watch tv because the content we watch is changing all the time. I think the idea works for this advert very well.