This is an advert that is airing at the moment for Jordans Country Crisp cereal, it is produced by National television; a trio of highly talented designers from Los Angeles, Brumby Boylston, Chris Dooley and Brian Won who have produced lots of top quality adverts for big companies such as Honda, Currys and American express. There brief for the cereal advert was to 'think inside the box' which is what they based the whole idea around 'inside the cereal box' I really like this because not only have they just produced a visually pleasing spot that they just thought would look good, they have an underlining message that was the starting point and they haven't strayed too far from the original idea they were given.
From looking on their website they had a few versions that didnt make the final edit but they have posted a few images of what the other scenes would have looked like (below);
http://www.natl.tv/showreel/
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