Let it Shine

This is a very clever advert for Honda made by Weiden + Kennedy promoting the affordable and green Honda Insight, The slogan being Let it shine, it uses hundreds of cars all parked in a field at night flashing their lights in time to create a Dot-Matrix style animation. This style is becoming increasingly popular again, as is the pixelated style graphics you would have seen on early sega and nintendo consoles. I think its being used again as it has a retro, or 'old school' feel to it, just like some fashion trends of the current time. I think the advert works really well especially how it gradually turns into daytime and you can see all the cars lined up, it uses the same technique also as adverts printed on football fields so that the ads dont look perspective and fade off into the background, they look like they are standing up, in this case it makes the cars look like they form a perfect rectangle, but at the end of the advert you can see how they were arranged.